Following on from our piece in the Creative Matters section in The Journal this morning about Quick Response codes I figured it’s best to see them in action – although if you have arrived here directly from using the scanner on your phone on the article then you’ve already had a sneak peek and a warm welcome to you.

Here’s how ht media have used QR Codes recently:

We link them to specific bits of video work, so if we wanted to show somebody the work we carried out for Newcastle Airport they could scan this code

Scan me!

and will be taken to this video…

or if we wanted them to see one of the Enterprise Made Simple videos then they could scan this code

Scan me!

and be taken directly to the relevant video. We find it’s a great way of having a link to your work with you at all times.

We also use them on our business cards, which allows easy import of contact details such as name, mobile, website, email and twitter account straight into your address book depending on which phone and reader application you’re using. 

We’re currently running some package deals for small business to help with their social media content, DVDs, iPads etc so QR codes are ideal in our brochures to give a link to an example of the type of video relating to a particular package.

A couple of other things that we’ve found are that a colleague of ours uses a code on his email footer to forward to his Justgiving page for a charity walk he’s taking part in over the summer and some people (in this case a musician) will include a code on their product which takes them directly to their webshop, allowing them to cut out the middleman and have a direct link from customer to store.

Interested in how it could work for you? Speak to us about creating some video content and a direct code for your business.

Email us: info@ht-media.com

Phone us: 0191 2659205

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